ABOUT US
Pinpoint Patient Recruiting was created to connect the pharmaceutical and medical device industries with specific patient populations in order to further advance medical innovations and treatments. At Pinpoint, we believe that the pathway to new treatments and better interactions between patients and doctors is driven directly by feedback from patient and caregiver experiences.
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We specialize in recruiting patients and/or caregivers in all types of therapeutic areas research studies through strategic alliances within the advocacy community, social media platforms and our own participant database.
Market Research
Reaching unique patient populations for direct feedback on patient experiences is our speciality. We recruit patients for clients to better understand the patient journey, caregiver roles and interactions with healthcare professionals. We can handle all or part of the outreach, screening, scheduling, interviewing and participant follow up at the conclusion of a study.
Clinical Trials
Pinpoint leadership has extensive experience recruiting patients for clinical trials through recruitment awareness campaigns, development of study materials, collaboration with advocacy and professional healthcare provider groups, national media buys, social media strategy and on-site marketing at trial sites.
Therapeutic Areas
Advocacy Relations
From oncology to rare diseases, we have experience reaching patients in all different types of therapeutic areas. We are sensitive to how different diseases impact patients' lives and always make it a priority to respect their experiences throughout the recruitment process.
Our team has over 50 years of cumulative experience partnering with advocacy organizations. We deeply value these relationships and are constantly working on building new partnerships that are mutually beneficial to everyone involved.
Participant Database
We have built and maintain a database of individuals who have agreed to participate in future studies in different disease areas.
LEADERSHIP TEAM
Click on a picture to read entire bio of team member.
Peggy Carroll
Co-Founder,
Managing Partner
Kathryn Goodfellow
Database Manager
Amanda Willis
Co-Founder, Managing Partner
Erin McClure, MPAS, PA-C
Clinical Advisor
Kim Slusher
Director, Recruitment and Engagement
Sara Stanley
Creative Designer
Jenny Fowle
Director, Project Operations
Tripp Winn
Business Development Director
PROJECT TEAM
Brittany Weathersbee, Project Manager
Brittany came to Pinpoint in the fall of 2023. Her previous experience as a Caregiver Support Coordinator and Medicare Counselor allow her to easily connect with patients and caregivers and facilitate opportunities for them to share their experiences to help others. Brittany holds a BA in Psychology from North Carolina State University, and lives in NC with her husband and three children. She is actively involved in her church and community organizations and has a passion for helping others.
Megan Hammond, Project Manager
Megan joined the team in 2024 with a meticulous attention to detail and a passion for creating nurturing environments. She brings a unique blend of creativity, leadership, and dedication to every project she undertakes thanks to her experience in leadership, sales management, and business development. Megan holds a BA in Public Relations from the University of South Carolina. She lives in North Carolina where she actively contributes to various community and charitable causes.
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Ashley Lytton, Project Manager
Ashley joined the Pinpoint team in early 2025, eager to connect with patients and contribute to their experiences. With a background in audit and process improvement, Ashley enjoys engaging in all aspects of project management and finding ways to improve efficiency. She lives in North Carolina with her husband, three children, and Boston Terrier.
Ashley Maggio, Project Manager
Ashley joined the team in 2025. With her background as a teacher and curriculum specialist, her work is fueled by a genuine motivation to help others. She combines great attention to detail with a natural ability to master technology, allowing her to streamline complex projects. Ashley earned her Bachelor’s in Psychology and Master’s in Education and Curriculum from North Carolina State University. She lives in North Carolina with her husband and two children.
Keely Deming, Assistant Project Manager
Keely is a positive, people-focused project manager motivated by our mission-driven work. With over 16 years of experience leading complex marketing initiatives for Fortune 500 financial services organizations, she brings clear communication and a collaborative mindset to every project. Keely holds a BS in Business Administration with a concentration in Marketing and is a PROSCI® Certified Change Manager. She lives in North Carolina with her husband and three children.